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The question of crisis resistance and resilience of long-lived family businesses became particularly volatile with the beginning of the Corona crisis. In this context the project “Narratives of Survival” was launched focusing on the prevailing narratives to find out how crisis situations have been dealt with and narrated by long-lived German family firms.

Based on narrative interviews, the empirical study of transgenerational entrepreneurship was first approached in an open-ended manner. The interview guideline addresses different types of crises and asks about resources, insights, regulations and explanations for the longevity of the family businesses.

In the qualitative content analysis, 12 guiding narratives were pointed out, providing information about the self-narratives of these entrepreneurial families which revolve around the three themes of self-image, familiarity and strategy.

This study provides information about the secrets of longevity of four very old family firms. The narratives revealed that strengthening the identity of the entrepreneurial family and employees of the family business as well as generating a shared reality, supports constructive handling of challenges and crises. This study contributes to theory by answering calls for narrative analysis in family firms and to practice by showing what younger companies can learn from long-lived family businesses.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Family businesses are able to survive external pressures and crises when they adopt key narratives of survival.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Purpose – The chapter aims to provide a descriptive and analytical conceptual framework of critical approaches to globalisation and summarises the main debates in the area.Design/methodology/approach – This chapter is based on an extensive literature review.Findings – This chapter summarises diverse critical approaches to globalisation from a multi-disciplinary perspective. It presents theories explaining the negative consequences of globalisation on working opportunities, conditions and relations, and the negative consequences of globalisation at the economic, cultural, social and political level (particularly the perceived decline in state influence).Practical implications – This chapter provides an overview on the debates on globalisation. This chapter could contribute discussions at the classroom level, and different managerial learning circles.Originality/value of chapter – This chapter contributes teaching material for international business, trade and development, and corporate social responsibility